AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on iOS in Europe Q4 2021
Explore the performance of the top 5 film and television apps on iOS in Europe during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 film and television apps on iOS in Europe demonstrated a variety of performance trends. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads, revenue, and active user metrics of these popular apps.
Netflix saw a steady decline in weekly downloads, starting at approximately 510K in late September and dropping to around 322K by late November. However, the app experienced a significant rebound in December, peaking at around 579K downloads in the final week. Revenue also showed a downward trend, starting at about $1.5M and ending the quarter at $1.1M. Active users fluctuated slightly but ended on a high note, increasing from approximately 24.9M to 25.7M.
Amazon Prime Video had a more consistent performance with a notable increase in weekly downloads towards the end of the quarter, from around 247K in late September to 310K by the end of December. Revenue remained relatively stable, averaging around $600K per week, with a peak of approximately $700K in late November. Active users increased steadily from about 4M to 4.75M throughout the quarter.
Disney+ experienced fluctuations in weekly downloads, with a noticeable spike in December, reaching around 370K downloads. Revenue varied throughout the quarter, starting at around $3M and seeing a dip before recovering to approximately $2.8M by the end of December. Active users showed significant growth, rising from about 6M to over 8.4M.
HBO Max: Stream TV & Movies had a modest start in the quarter with around 214K downloads, which then decreased to about 108K by mid-December before recovering to approximately 174K in the final week. Revenue followed a similar pattern, starting at about $176K, dipping mid-quarter, and then rising to around $209K by the end. Active users grew substantially, from around 152K to over 715K.
Lastly, Кинопоиск: просмотр фильмов showed a relatively stable trend in downloads, maintaining an average of around 38K weekly downloads, with a peak of about 53K in the final week of December. Revenue remained consistent, averaging around $70K per week. Active users increased steadily from approximately 582K to over 730K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
